Thursday, 25 April 2013

Review: Jay Park - Joah

Hey everyone, I'm back with my review on Jay Park's Joah and a dilemma, cuz I'm not sure if I want to do Leehi's Rose or G Dragon's Michigo. Both YG, both artsy-weird. Hmmm...I'll let you know.


Music Video
This review was really hard for me to do. I scanned the music video up and down for the usual slip-ups: using different female actresses, Jay wearing the same clothes while his lady love wear different clothes, having different guys go after the same girl (Wait, that can't happen, he's a soloist). And nothing!!! The camera focus was a little off at times, but other than that there were no major fails. Jay did everything right in the video. It was like he was expecting me to write something sarcastic about it.

"Jay-1, EJ-0. Muahahahaha~"

Jay, how could you do this to me? Now there is absolutely nothing to comment about this video whatsoever.

Or is there?

First things first. This is unlike most Kpop video I've watched before. There is very little dancing, there isn't a strong plot in it besides Jay Park going after his girl and it's shot in Seattle!! At least, I think it's Seattle because that's what I read on the internet. Seattle is near Canada right? My geography kinda sucks.

So does my drawing.

Anyway, it kind of blends the two personalities Jay Park has been sporting as a solo artist. As you may know, Jay promotes both English and Korean songs. Also, he has a bit of a split personality when it comes to his music videos. In his Korean music videos, you see him being sweet and maegyo and kissing girls left and right. But in his English music videos, he is totally gangsta, chillin' with his AOM brothers and giving the finger to everyone. Oh, and cursing. A lot. Just check out Appetizer.

Actual lyrics.

So when I saw the background setting, I braced myself internally for the onslaught of cussing that never came. How refreshing. And I mean that in a non-sarcastic way. Jay looked really comfortable and natural doing this video compared to some of his previous videos, probably because it was shot in his hometown and he was with his friends and everything.

But wait! Since the video was shot in Seattle, I'm going to assume that the girl in his video is also from the US. Now I don't want to sound judgmental, but wouldn't it make sense that she can't speak Korean? Omg, that means that Jay has been running after her the whole time, singing love songs to her, even getting his guys to act as his backup, and she doesn't understand a friggin' word he's saying. Remember how she kept shrugging off his arm from her shoulders? It isn't that she is rejecting him, its just that she has no idea what the heck he's trying to do.

You can see how this might get awkward.

Speaking of awkward, why are his friends trailing behind him when he's on a date? Come on, guys. I've heard of people being the third wheel, but they are already forming the sixth wheel. Jay, are they your moral support or something? I thought you were supposed to be a ladies' man. I can assure you, your girlfriend will not be impressed to see four guys lurking behind her, while you sing to her in a language she doesn't even understand.

"Oh, don't mind us. You won't even notice us stalking you guys."

 Song and Lyrics
At first I thought Joah was going to be a girl's name =S. But Joah is actually the romanized spelling of a Korean phrase that means I like you. It is a little less serious of a confession than Sarangheyo, which mean I love you.

The song itself is really light-hearted and the instrumental has a pretty old-fashioned beat. It's kind of like the soundtrack of an eighties' movie, which fits the retro video effect. I also thought the high vocals part was pretty amazing. You have a lot of Kpop guys with very powerful vocals, but very few of them can pull off high notes like that. Actually I'm surprised that Jay is promoted more as a rapper rather than a singer. Not to say he isn't good at rapping, it's just that I've been to one of his showcases last year, where he did the nicest thing ever to me (Maybe I'll tell you guys in detail someday, maybe I won't =P). Anyway, he can definitely sing a lot better than people give him credit for.

Dance
There is not a lot of dancing in this video, just a couple of cool sidesteps, and Jay shows off a wee bit of his break-dancing skills. I also watched his live performances and apart from a smooth leap onto a sofa prop, he doesn't do any note-worthy dance moves. This segment is yet again empty.

flickr.com
Now let's look at this bunny.

Fashion
I could find nothing wrong with neither Jay's nor his girlfriend's fashion sense. Even though Kpop and awkward hats goes hand in hand, Jay actually has a pretty cool collection of caps. I even took the effort to look at the wording on the hats to see if there were any random funny quotes. And zilch. How disappointing.

He even looks good as a stick figure. Is there no justice?


No comments:

Post a Comment